FashionAll The Rage

Therafit pledges $20 a pair to Red Cross in September

Non-durable Goods IndustryAmerican Red Cross

Footwear brand Therafit has announced that, for the month of September, it will donate $20 to the American Red Cross for each pair of red athletic shoes it sells.

As part of the donation initiative, which applies to Therafit's "Deborah" style athletic shoe in red, the company will also be knocking $20 off the shoe's regular $95 price tag during September.

In a short video, posted to Youtube earlier Friday (and embedded below for your viewing pleasure), actress Elisabeth Rohm ("Law & Order"), a longtime supporter of the American Red Cross, explains the charitable effort and details some of the recent work the group has accomplished.

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adam.tschorn@latimes.com

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