Fashion All The Rage

Designers move into the hotel business

In the last few years, fashion designers have been invading the hotel industry. "Hotel companies and guests have become conscious of design," says hospitality industry analyst Bruce Baltin, from L.A.-based Colliers PKF Consulting USA. "Also, it is another avenue for designers to expose their styles to consumers." This spring, LVMH Moet Hennessy Louis Vuitton, the luxury conglomerate with more than 50 brands including Louis Vuitton, Emilio Pucci and Givenchy, threw its monogrammed hat into the ring, announcing plans to develop luxury hotels. Here is a rundown of some of the other fashion entries in the market.


Casa Camper, Barcelona and Berlin

Quirky, functional style from the family-owned Spanish footwear brand. From $195 a night.

Giorgio Armani

Armani Hotel Dubai

Within the Burj Khalifa, the world's tallest tower, this hotel is about clutter-free luxe. From $460. Coming soon: Armani Hotel Milano.


Bulgari Hotels & Resorts

The Milan location has its own park, a jewel in the city. The Bali property is cliffside with an elevator to the beach. From $790.

Alberta Ferretti

Palazzo Viviani at Castello di Montegridolfo, Italy

A romantic 13th century Medieval castle restored by Ferretti, located near Rimini. From $250.


Hotel Missoni Edinburgh

A vibrant respite in a city that can feel dreary. From $330. Next up: Hotel Missoni Kuwait.


Maison Moschino Milan

You can sleep on a bed of roses (the bedspread is flecked with fabric petals) and enjoy breakfast at a table that looks like a giant tea cup. In other words, it's all about visual puns — like Moschino. From $284.

Salvatore Ferragamo

Lungarno Hotels

Seven properties in Florence and Rome are owned by the Ferragamo family, from a Renaissance-era villa to a 1950s design hotel. Surprisingly, there is a minimum of shoe-themed art. From $226.


Palazzo Versace Australia

On the Gold Coast of Australia, this hotel boasts a lagoon-style swimming pool, a man-made beach and lots of Medusa-head design motifs. From $325. Coming soon: Palazzo Versace Dubai.

Copyright © 2015, Los Angeles Times
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