FashionAll The Rage

Fragrance: Sweet success

EntertainmentMoviesMarketingGucci Group NVBlake LivelyDrive (movie)Alexander Skarsgard

In 1954, when Marilyn Monroe was asked what she wore in bed, she famously replied, "Why, Chanel No. 5, of course." And sales of the perfume skyrocketed.

That was a free endorsement, back when there was such a thing. Hollywood and the fragrance industry have been intertwined ever since, with celebrities competing for high-profile endorsement deals, or creating and marketing their own scents, and luxury brands hiring big-name directors and ratcheting up the production values of their advertising campaigns to rival big box office releases.

This fall brings a new array of perfumes starring famous faces in print and film campaigns, most notably Gucci Premiere, which debuts with a short film starring Blake Lively, directed by Nicolas Winding Refn ("Drive") and premiering at the Venice Film Festival.

Here is a rundown of the season's brightest new releases.

Gucci Premiere

Starring: Blake Lively

The story line: Celebrating the star in every woman.

The juice: Wood, musk, bergamot and orange blossom.

Balenciaga Florabotanica

Starring:

Kristen Stewart

The story line: A fractured fairy tale of mesmerizing flowers.

The juice: A hybrid rose with a resonance of wood and moss.

Lancome

La Vie Est Belle

Starring: Julia Roberts

The story line: A triumph of the independent spirit.

The juice: Iris, patchouli and praline — "an oriental fragrance with a twist of gourmand."

Vera Wang Lovestruck

Floral Rush

Starring: Leighton Meester

The story line: Love at first sight.

The juice: A floral bouquet with notes of champagne and apricot blossom.

Encounter

for Men by Calvin Klein

Starring: Alexander Skarsgard and Lara Stone

The story line: A film noir with unresolved tension and desire.

The juice: Crisp spice, warm cognac and sensual woods.

Lady Gaga Fame

Starring: Lady Gaga

The story line: A cautionary tale. "Fame is a beautiful prospect with a dark heart," Gaga says.

The juice: Floral and fruity, with notes of dripping honey, saffron and apricot nectar.

Copyright © 2014, Los Angeles Times
Related Content
EntertainmentMoviesMarketingGucci Group NVBlake LivelyDrive (movie)Alexander Skarsgard
  • Photos: These fragrances are a sweet success
    Photos: These fragrances are a sweet success

    This fall brings a new array of perfumes starring famous faces in print and film campaigns, most notably Gucci Premiere, which debuts with a short film starring Blake Lively, directed by Nicolas Winding Refn ("Drive") and premiering at the Venice Film Festival. Here is a rundown of the season's...

  • Fall fashion: Tough love
    Fall fashion: Tough love

    Women's fashion moves from retro femininity to edgy looks that evoke powerful heroines from the big screen.

  • The Lens: Stars align for fashion
    The Lens: Stars align for fashion

    The red carpet occupies its own place in the pantheon of fashion, somewhere between the runway and the street. Thanks to their access and visibility, Hollywood stars have had a jump on the fall collections and trends, which they have been wearing to events and premieres all summer long. Here...

  • Brows: The perfect frame
    Brows: The perfect frame

    Bold, beautiful, even bejeweled, eyebrows are making a major statement. Full, impeccably groomed brows defined faces on key fall runways at Rodarte, Marc Jacobs, Donna Karan, Christian Dior and Valentino. Karl Lagerfeld drove the focus home most dramatically at Chanel, where models' brows...

  • Fashion flourishes: The age of opulence
    Fashion flourishes: The age of opulence

    Gilded, bejeweled, embroidered and embellished, fall's lush extras mix old-world opulence with a fierce rock 'n' roll twist. Domenico Dolce and Stefano Gabbana give shoes and bags the Midas touch with gold embroidery, tapestry and needlepoint work inspired by religious traditions in their...

  • Watches: Wrist candy
    Watches: Wrist candy

    What will fall bring in the way of men's timepieces? Bold is the new black, whether the watch recalls the feats of a U.S. astronaut, an Olympic gold medalist or James Bond.

  • Jewels: Out of this world
    Jewels: Out of this world

    With sapphires and opals, lapis and aquamarines, emeralds and jade, this crop of jewels calls to mind visions of the globe, an earthly paradise of blues and greens. For Louis Vuitton's Escale à Paris collection, artistic director Lorenz Baumer drew on aerial views of the City of Light,...

  • Color: Bold victory
    Color: Bold victory

    Accessories in contrasting shades of blue, red and gold make for a knockout look.

Comments
Loading