Festival of Books
Everything you need to know about the Festival of Books
Fashion All The Rage

Tommy Hilfiger opens flagship store on Robertson

Tommy Hilfiger has opened a 6,600-square-foot flagship store at the southwest corner of North Robertson and Beverly boulevards in West Hollywood, marking Hilfiger's return to freestanding retail in the L.A. area after a 12-year hiatus.

The remodeled boutique, located in a corner storefront space once occupied by an Armani Exchange, aims for an aesthetic Hilfiger calls "East Coast traditional meets West Coast ease," with a navy blue tiled facade and brass door and window accents that make the store exterior feel like the architectural equivalent of a preppy blue blazer. Inside, blond wood floors in a herringbone parquet pattern and arched Quonset hut ceilings criss-crossed with white-painted trusses give the space a luxe boathouse-on-the-Charles feel.

In addition to Hilfiger's men's and women's runway collections, sportswear, kids' clothing, denim and accessories, the store includes a smattering of vintage non-Tommy apparel and accessories, such as a 1970s Diane Freis silk top ($275), and repurposed pieces, such as Fritz & Fraülein's tablet cases crafted from upcycled cloth sugar sacks ($55).

The Tommy Hilfiger brand, now owned by PVH Corp., retails in the U.S. exclusively through Macy's department stores and four other stand-alone bricks-and-mortar Hilfiger stores (two in New York and two in Miami).

The new boutique is an opportunity to not only showcase the label's full range of apparel and accessories but to also cultivate a closer relationship with the entertainment industry here. That means touches like an exclusive-to-L.A. capsule collection of four red-carpet-worthy tuxedos and a dedicated VIP dressing room tucked away in the back for celebrities, stylists and studio services.

Efforts at strengthening the Hollywood/Hilfiger bond were evident from the scale of the store's pair of Feb. 13 grand-opening bashes, star-studded events that counted among their notable attendees Alicia Keys, Drew Barrymore, Jessica Alba, Julianne Hough, Neil Patrick Harris and Adam Scott.

The last time Tommy Hilfiger had such a high-profile local retail presence was a stretch from 1997 to 2001, when the brand occupied the 22,000-square-foot, white-trellised building at the corner of Rodeo Drive and South Santa Monica Boulevard, now home to a Brooks Brothers store.


Copyright © 2015, Los Angeles Times
Related Content
  • Reformation's Yael Aflalo brings cachet of cool to eco-friendly fashion

    A sunny orange sign opposite the reception desk at eco-friendly fashion brand Reformation's headquarters and factory in downtown Los Angeles proclaims, "You are what you wear #jointhereformation." Upstairs, a wall is painted with the message, "Fashion is the third most polluting industry in the...

  • Dodgers make model guests at Blue Diamond Gala
    Dodgers make model guests at Blue Diamond Gala

    The event: Earvin "Magic" Johnson kicked off Thursday's Inaugural Blue Diamond Gala by thanking the Los Angeles Dodgers for turning up at Dodger Stadium on their day off. "There are not that many days off, so we really want to give them a round of applause for coming out tonight," Johnson said,...

  • Burberry's star-studded L.A. party leaves nothing to chance
    Burberry's star-studded L.A. party leaves nothing to chance

    Burberry’s Thursday night party at the Griffith Observatory was such a perfectly orchestrated high point in Anglo-Angeleno relations that the British brand’s chief creative and executive officer, Christopher Bailey, were he not already overly entrenched in his several day jobs, might seriously...

  • Wolk Morais, a new L.A. brand appealing to the teenage bourgeoisie
    Wolk Morais, a new L.A. brand appealing to the teenage bourgeoisie

    Is it spring fever? Or is it starting to seem like everyone in fashion is in L.A. this week, wants to move here, and/or just bought a place?

  • Burberry hosts epic bash at Griffith Observatory
    Burberry hosts epic bash at Griffith Observatory

    Britain came to L.A. Thursday night, when Burberry hosted an epic bash and runway show at the Griffith Observatory in the shadow of the Hollywood sign, with David, Victoria, Brooklyn, Romeo, Cruz and Harper Beckham, Elton John, Rosie Huntington-Whiteley, Cara Delevingne, Jason Statham, January...

  • Gisele Bundchen retiring from runway? Not so fast
    Gisele Bundchen retiring from runway? Not so fast

    A day after super model Gisele Bundchen published an Instagram post saying she had walked her last runway -- and her husband, New England Patriots' QB Tom Brady, seemed to confirm it in a Facebook post -- her modeling agency began scrambling to say it isn't so. She's still available for future...