The remodeled boutique, located in a corner storefront space once occupied by an
In addition to Hilfiger's men's and women's runway collections, sportswear, kids' clothing, denim and accessories, the store includes a smattering of vintage non-Tommy apparel and accessories, such as a 1970s Diane Freis silk top ($275), and repurposed pieces, such as Fritz & Fraülein's tablet cases crafted from upcycled cloth sugar sacks ($55).
The Tommy Hilfiger brand, now owned by PVH Corp., retails in the U.S. exclusively through
The new boutique is an opportunity to not only showcase the label's full range of apparel and accessories but to also cultivate a closer relationship with the entertainment industry here. That means touches like an exclusive-to-L.A. capsule collection of four red-carpet-worthy tuxedos and a dedicated VIP dressing room tucked away in the back for celebrities, stylists and studio services.
Efforts at strengthening the Hollywood/Hilfiger bond were evident from the scale of the store's pair of Feb. 13 grand-opening bashes, star-studded events that counted among their notable attendees
The last time Tommy Hilfiger had such a high-profile local retail presence was a stretch from 1997 to 2001, when the brand occupied the 22,000-square-foot, white-trellised building at the corner of Rodeo Drive and South Santa Monica Boulevard, now home to a Brooks Brothers store.