FashionAll The Rage

Earth Day gets big chains' attention

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To celebrate Earth Day, April 22, mass-market retailers Anthropologie and Target are offering eco-friendly, easy-on-the-pocketbook styles that will land in stores by this weekend

Anthropologie collaborated with Dublin, Ireland-based Edun (founded by Bono's wife, Ali Hewson) for a line of Bee Tees to raise awareness of the plight of honeybees -- the stressed-out and disappearing insects that pollinate nearly a third of our food supply. Out this Wednesday, the $58 yellow-and-white women's T-shirts are made in Peru from organic cotton and feature either a honeycomb graphic or a depiction of the bees doing what they do best -- spreading pollen.

The founders of the eco-minded label Loomstate -- Rogan Gregory, who won the emerging designer CFDA/Vogue Fashion Fund Award in 2007, and Scott Mackinlay Hahn -- are launching the Loomstate for Target collection with clothing made from 100% organic cotton (except for a few swimwear pieces).

The women's collection, on the racks by April 19 and for sale until May 16, has summer-ready looks including a $29.99 aqua roll-up sleeve T-shirt, $26.99 pelican-print shorts, $29.99 light-wash denim skirt and a $39.99 plaid shirt dress. The men's collection, on shelves until June 20, features trendy long-sleeve chambray or short-sleeve pelican print shirts to be worn with above-the-knee board and cargo shorts (all these styles are priced at $27.99).

"Organic doesn't always equal more expensive -- that's why we have partnered with Target to share the beauty with more people," Gregory says. "By making eco-fashions more affordable, it makes organic clothing more accessible, more of a way of life."

Anthropologie, 189 The Grove Drive, Los Angeles. (323) 934-8433. 10 a.m. to 9 p.m. Monday through Thursday; 10 a.m. to 10 p.m. Friday through Saturday; 11 a.m. to 8 p.m. Sunday. www.anthropologie.com.

For Target locations: target.com.

SALES

Rachel Pally Today, plus Friday through April 19: L.A. designer known for casual cotton jersey dresses holds a sample sale with 50% to 80% off 2009 pre-spring looks, along with 2008 holiday and fall styles. Prices range from $25 to $125. Cash and major credit cards (Visa and MasterCard) accepted.

2301 E. 7th St., Suite C100, Los Angeles. (323) 469-3065. 11 a.m. to 5 p.m. Sundays; 10 a.m. to 7 p.m. Friday; 10 a.m. to 6 p.m. Saturday. www.rachelpally.com.

OPENINGS

Cerre: Flavie and Clayton Webster, a Franco-Californian couple behind the bohemian-inspired handbag collection Cerre, have set up shop next to the former Rick Owens studio in Hollywood. The sparse space, decorated with industrial salvage, stocks leather goods, such as a $200 necklace and a $1,030 suede shawl, plus 1970s and Victorian-style dresses, jewelry and rare vinyl records.

1647 N. Las Palmas Ave., Los Angeles. (323) 960-0700. Noon to 7 p.m. Tuesday through Sunday. www.cerre.com.

EVENTS

Hermès H Box Today until Sept. 6: The French luxury brand commissioned Portuguese artist Didier Fiuza Faustino to design this portable screening room, which will make its U.S. debut and only West Coast stop at the Orange County Museum of Art. The collapsible box, which premiered at Paris' Centre Pompidou in 2007 followed by stops in London and Japan, shows video work by 10 emerging international artists. (The H-Box lands in the O.C. to note the opening of the redesigned Hermès South Coast Plaza boutique, which replicates details of its Rena Dumas-designed Paris flagship.)

Orange County Museum of Art, 850 San Clemente Drive, Newport Beach. (949) 759-1122. 11 a.m. to 5 p.m. Wednesday to Sunday; 11 a.m. to 8 p.m. Thursday. Adult admission to the museum is $10 (free on second Sunday of each month). www.ocma.net.

Mikimoto Thursday: The Japanese cultured pearl specialist presents "Pearls Unfurled: The Luxurious Decoration of Dress" by Kaye Spilker, LACMA curator of costumes and textiles. In this installment of the "Pearls of Wisdom" series, Spilker explores how pearls have adorned popes, royalty and the rich and famous throughout the centuries. Spilker is the co-author of "Breaking the Mode," featuring LACMA's collection of contemporary fashion. Free with RSVP to rsvp.bh@mikimotoamerica.com or by calling the store.

9500 Wilshire Blvd., Beverly Hills. (310) 205-8787. Check in at 10:30 a.m.; lecture begins at 11 a.m. www.mikimotoamerica.com.

Jamie Jewelry Pop-up Friday and Saturday: Eco-jeweler Jamie Joseph takes over the Persimmon boutique for a temporary store. Joseph uses reclaimed gold and "conflict-free" gemstones, including diamonds, in her hand-cut creations, which employ rose quartz, opal and topaz. Prices start at $100 for earrings and $400 rings and rise to $2,500 for diamond-accented pieces. Joseph will make an appearance from noon to 5 p.m. Saturday.

310 N. Flores St., Los Angeles. (323) 951-9540. Noon to 6 p.m. Friday and Saturday. www.shoppersimmon.com.

ABS Friday through April 19: That landmark teen event, the senior prom, is fast approaching. Allen Schwartz's affordable luxury line is throwing a pre-prom party with 20% off formal dresses (regular price $200 to $1,000) plus refreshments and cupcakes. An in-store prom log ensures that no two girls from the same high school will turn up in the same ABS dress.

3333 Bristol St., Costa Mesa. (714) 824-4707. 10 a.m. to 9 p.m. Monday through Friday; 10 a.m. to 8 p.m. Saturday; 11 a.m. to 6:30 p.m. Sunday. www.absstyle.com.

SALON

Tom Brophy Ongoing until May 10: Brophy, a former Vidal Sassoon art director, has an exotic Mother's Day promotion: $100 off a full Brazilian hair-straightening treatment. The two-hour formaldehyde-free process (regular price $450) doesn't damage hair and lasts up to four months. Just mention "Mother's Day promo" for the discount.

9681 Wilshire Blvd., Beverly Hills. (310) 858-8780. 10 a.m. to 5 p.m. Monday; 9 a.m. to 6 p.m. Tuesday, Wednesday and Friday. 10 a.m. to 7 p.m; Thursday. 8 a.m. to 6 p.m. Saturday. www.tombrophyhair.com.

Spa

Spa Week Monday though April 19: As part of Spa Week, an industry promotional event, three local day spas are offering $50 treatments. Splash, at the Sports Club/LA, is giving the option of 50-minute, stress-relief facials or 50-minute deep tissue or Swedish massages, and both include one-week gym memberships. SPA at the Sunset Marquis offers either a 50-minute balance and replenish facial or a 45-minute hot stone pedicure with nail polish. Sofitel's Le Spa has a $50 eye "pro-lift" restoration or a 50-minute citrus scrub (or massage) or a 60-minute pedicure.

The Sports Club/LA, 1835 Sepulveda Blvd., Los Angeles. (310) 477-8327. 9 a.m. to 9 p.m. Monday through Friday; 9 a.m. to 6 p.m. Saturday and Sunday; thesportsclubla.com. Sunset Marquis, 1200 Alta Loma Road, West Hollywood. (310) 358-3700. 10 a.m. to 8 p.m. Monday through Sunday. sunsetmarquishotel.com. Sofitel, 8555 Beverly Blvd., Los Angeles. (310) 228-6777 (call for appointment) www.sofitel.com.

max@maxpadilla.com

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