Fashion All The Rage

Shopping: Solange Azagury-Partridge opens on Rodeo Drive

Tiffany & Co., Van Cleef & Arpels, Cartier. Jewelry boutiques on Rodeo Drive tend to be of the big-brand, high-wattage variety. But the tony shopping row is now home to one of the industry's more irreverent players — Solange Azagury-Partridge.

The London-based designer — famous for bold, playful designs — has launched her first West Coast boutique here, an 864-square-foot jewel box of a shop that echoes the signature mix of luxe and bohemian found in her eponymous jewelry collection.

"It made sense to have a West Coast outpost," Azagury-Partridge said. "A lot of people from the West Coast have been inquiring and buying, and I always had a lot of support from clients and friends living in L.A. Plus, Rodeo Drive is such a mythical street."

The shop's décor and architecture evolved from the brand's New York store but was tweaked "to maximize the colorful California sunshine in L.A.," said the designer. Still, with its velvet-paneled walls, crystal-and-rainbow-hued accents, blue stucco ceiling (inspired by stately English manors) and handmade Moroccan carpet emblazoned with an explosion of stars, the store is more a study in funky British eclecticism.

Which is fitting, considering that one of the designer's bestsellers is the Hotlips ring — a sterling silver bauble hammered into a pair of pillowy, red-lacquered lips ($1,500). Other popular styles include the silver-and-diamond Mirror Ball earrings, which swing off lobes like tiny disco balls ($62,800), and the dazzling Opal Fruit bangle, a colorful, Art Nouveau-inspired cuff ($99,200).

But will staid Beverly Hills types embrace such cheekiness in their fine jewelry? "In every city, there's a group of like-minded people who can appreciate my jewelry," Azagury-Partridge said. "L.A. is a city of creatives and people with a strong visual sense."

The boutique carries the brand's full range of products, priced up to $396,500 for the intricate Stoned necklace, made from dozens of precious stones woven into a brilliant bib.

340 N. Rodeo Drive, Beverly Hills. (310) 276-4500. 10 a.m. to 6 p.m. Monday through Saturday.

http://www.solangeazagurypartridge.com

EVENTS

Madison 3rd Street's fall event Thursday: The multi-brand boutique celebrates fall with presentations from five of its favorite brands: Sara Berman, Charles Henry, Kasil + Taylor Jacobson, Free Fingers by Nina Wexler and Keds. The night of shopping also has a higher purpose — a portion of the sales will be donated to the Breast Cancer Research Foundation.

8745 W. 3rd St., Los Angeles. (310) 275-1930. 6 to 9 p.m.

madisonlosangeles.com

Cindy Crawford appearance Thursday: Supermodel Cindy Crawford will promote her new Meaningful Beauty skin-care collection by greeting fans at the Sephora store inside JCPenney at the Glendale Galleria shopping center. Skin-care consultants will be on hand to assist shoppers with the products.

Sephora at JCPenney, 333 W. Colorado St., Glendale. (818) 240-8700. 6 to 7 p.m.

http://www.sephora.com

Brunello Cucinelli appearance Friday: Italian designer Brunello Cucinelli visits Neiman Marcus for a private runway show and invitation-only panel discussion moderated by style journalist and author Monica Corcoran followed by a personal appearance that will be open to the public.

9700 Wilshire Blvd., Beverly Hills. (310) 550-5900. Public appearance is from 1 to 2 p.m. in the Designer Sportswear department.

http://www.neimanmarcus.com

SALES

Caskey Lees Clothing & Textile Show Oct. 31: Now in its 26th year, this vintage fashion show features 65 exhibitors selling high fashion and no-name vintage clothing and accessories, vintage table and bed linens, Victorian lace, draperies and cushions, wearable decorative trims, perfume bottles and jewelry boxes. Come with no agenda and you're bound to be pleasantly surprised by the treasures you pick up.

Pickwick Gardens, 1001 Riverside Drive, Burbank. 9 a.m. to 3 p.m. $6 general admission or pay $20 to enter at 8 a.m.

http://www.caskeylees.com

Fangoria's Horror Movie Prop and Costume Live Auction Saturday: Check out 500 never-before-seen Halloween and horror props — including tons of costume items — at this annual warehouse sale. This is your chance to own Freddy Krueger's ripped and bloody sweater or something slightly less iconic, like the murdered nurse's bloody uniform from "My Bloody Valentine." The warehouse will be decked out in horror movie fashion, and as-yet-unnamed "horror visionaries" will stop by the warehouse throughout the auction for special Q&A sessions. You need to register online at the website below to bid.

Premiere Props warehouse, 128 Sierra St., El Segundo. 11 a.m. to 3 p.m.

http://www.premiereprops.com/live_auctions2_pre.php

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