The scene at Jovovich-Hawk's first Los Angeles fashion show was like a step back in time, much like the vintage-inspired line itself. For their first holiday line, designers Milla Jovovich and Carmen Hawk plucked inspiration from '60s pop, creating a scene reminiscent of Andy Warhol's Factory at the "Stoli Hotel," a dim Hollywood sound stage turned pop-up marketing maneuver.
Models wearing the "Valley of the Dolls"-inspired collection of dark brocade mini dresses and swingy baby dolls grooved slowly to the Doors on a circular platform. A reflective plexiglass mobile swung over their heads illuminating dark nooks of people mingling throughout the sprawling space. The line had previously shown only in New York, but the designers, along with Gen Art, brought it back to its L.A. origins.
"We are so excited to have the Jovovich-Hawk line here because they represent innovative and independent spirited fashion," said Jennifer Egan, director of Gen Art.
The designers worked some telltale aspects of a holiday line into their collection: metallic piping, gold vintage buttons and more-structured pieces such as a black cape with a Peter Pan collar, and high-waisted heavy satin trousers.
"It's all inspired by the little oddities that get our attention — this time it started with the brocade," said Hawk, who became distracted when the music spun by DJ Michelle Pesce suddenly flashed forward to '80s tunes. She smiled and nodded once, and the DJ quickly brought it back in time with the Rolling Stones' "Satisfaction."