After eight years in New York City, fashion designer Erin Fetherston has switched things up, relocating to Los Angeles, reviving her namesake higher-end label and expanding into the home goods arena.
“My collection has always been a reflection of where I’m at in life,” the designer said during a recent tour of the Hollywood home she and musician husband Gabe Saporta (of Cobra Starship fame) moved into in January. “And when we moved here I brought one duffel bag full of clothes and that was it. I didn’t bring as much as a dishtowel with me.” (Her business, she notes, will continue to be headquartered in New York).
That’s not exactly true though, since Fetherston also happened to be eight months’ pregnant with the couple’s first child when they made the move. That meant that while she was tackling the task of filling the house with table linens, living room furniture and throw pillows, the designer was also thinking about how all that would square with — realistically and aesthetically — the baby about to be on board.
The result is a range of light, bright and airy items with a modern-meets-rustic vibe (Fetherston calls it “refined Bohemian”) grounded in a palette of white and beige with a sprinkling of graphics (stripes, chevrons) in black.
“Yes, there’s a lot of white, but it’s not precious,” Fetherston said, “the fabric we used is called mud cloth and it’s washable — which is a consideration when you have a child or a dog or both.” As if to emphasize her point, the new mother of an 8-month-old pointed to a plump 40-inch by 30-inch off-white dog bed (retail price $375) sitting next to a round storage ottoman ($895) in the same fabric.
The collection also includes a handful of mud cloth and cotton baby blankets and linen baby carriers (slings, really) in the same aesthetic ($165 to $215), which means it’s actually possible to color-coordinate your home décor with your new bundle of joy. Fetherston says this was no accident. “If you think about it, when you lay your baby down, why would you want a garish, brightly colored blanket covered all over with ducks or something like that?”
Created in collaboration with Westlake Village-based Fragments Identity, the inaugural home goods collection includes a range of table linens (runners, table clothes, napkins and placemats) a deep bench of throw pillows and furniture (the aforementioned ottoman, a child-sized rocking chair, a three-legged stool and a hammock among them), all available through Fetherston’s website starting last month.
Home décor isn’t the only brand expansion for Fetherston, either. After focusing solely on her contemporary Erin Erin Fetherston women’s collection for the last half-decade, she’s decided to relaunch her original eponymous designer collection, which she first debuted in Paris a decade ago, for spring/summer 2017. While the contemporary line is currently sold through high-end department stores like Nordstrom and Neiman Marcus, the re-introduced designer tier will, at least at launch, be available online only.
“It’s a new landscape for me now and I’m in a new chapter of my life. I want [to offer] pieces that can work together from one season to the next so you can buy one blouse or one scarf now and layer it into your wardrobe with something you might find in the next season.”
The rebooted Erin Fetherston collection, which the designer sent down the runway during New York Fashion Week in September, doesn’t stray far from the whimsy that characterizes her work as much as builds on it, loosening silhouettes, lightening fabrics to create an assortment that includes billowy trouser and jacket combinations, jumpsuits, gauzy ombre dresses and shoulder-baring, floor-dusting gowns. Fetherston said the retail prices will mostly be in the $295 to $375 range for blouses and $495 to $795 range for dresses with the most elaborate gowns going in the neighborhood of $1,000. (Compared to the contemporary collection’s roughly $195 to $375 range).
Between the new home goods and the revived designer collection, Fetherston’s “new chapter” has become a bit of a page-turner. We can’t wait to see where her L.A. story leads her next.
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