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Gucci. Valentino. Louis Vuitton. Here are 10 ways you can pay homage to your favorite designer logos

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An abundance of fashion-brand logos have been around since at least the 1960s. But for spring, the hottest menswear brands are going all-in on a rebirth that fashion influencers have dubbed “logomania.” Partially inspired by the bold graphics of athletic togs, the trend now embraces everything from a summery tropical-print shirt to a retro-style linen necktie. Whether the name brand is enlarged on a T-shirt worn during the Coachella Valley Music and Arts Festival or printed on a luxe leather knapsack, it’s clear that the rallying cry for well-dressed men this season is, to borrow a phrase, “Don’t leggo my logo.”


Valentino

Valentino shirt.
(Raffaello / Valentino)

Valentino’s creative director Pierpaolo Piccioli adapts the “VLTN” graphic he first used on tracksuits and puts it on the chest of a crisp, white cotton short-sleeve shirt. $795. Available at www.valentino.com.

Gucci

Gucci necktie.
(Gucci)

Inspired by the 18th-century book “Decouverte de La Maison de Campagne D’Horace,” Gucci’s creative director Alessandro Michele created a stamped-effect logo in a repetitive pattern along with French phrases from the original book design. $210. Available at www.gucci.com.

Rag & Bone

Rag & Bone T-shirt.
Rag & Bone T-shirt.
(Rag & Bone)

A cotton-jersey T-shirt in fatigue green gets an eye-catching graphic treatment with the off-center placement of an enlarged version of the brand’s logo. $125. Available at www.mrporter.com.

Dior Homme

Dior Homme backpack.
(Dior Homme)

This grained calfskin rucksack celebrates the savoir-faire of a legacy of tailoring with a “Christian Dior Atelier 3, rue de Marignan” logo in white. $2,300. Available at Dior Homme in Beverly Hills, (310) 247-8003.

Ralph Lauren Purple Label

Ralph Lauren sweater.
(Dyad Photography)

Matching the flare of European cyclists in the ’70s, this Italian-made virgin-wool sweater aptly summons the era’s incomparable finesse — with the added dash of an embroidered sports-style logo. $995. Available at www.ralphlauren.com.

Vetements

Vetements sweatshirt.
(Vetements / Mr Porter)

With oversize proportions and the label’s re-appropriation of cultural leitmotifs that fans shell out the big bucks for, this Vetements bomber jacket features a logo print in a font that limns the “Star Wars” logo. $1,890. Available at www.mrporter.com.

Todd Snyder X Champion

Todd Snyder X Champion hoodie.
(Todd Snyder X Champion)

For this color-blocked hoodie patterned after vintage athletic wear, designer Todd Snyder supersizes the Champion logo to streetwise proportions. $168. Available at Nordstrom in Santa Monica, (310) 752-2701, and www.toddsnyder.com.

Balenciaga

Balenciaga slides.
(Balenciaga)

The French fashion house takes a cue from the 2016 U.S. presidential campaign by making these leather slides great again with the house logo similarly styled as if it appeared on a candidate’s campaign literature. $595. Available at www.mrporter.com.

Off-White c/o Virgil Abloh

Off-White belt.
(Off-White)

Virgil Abloh adds a bright punctuation point to any wardrobe with this orange and white industrial-style belt. It has a tone-on-tone woven logo print and matching buckle. $213. Available at www.off---white.com.

Louis Vuitton

Louis Vuitton shirt.
(Louis Vuitton)

The uber-luxe fashion house feels the island breezes with a Hawaiian-style shirt in a multicolored lilies print and a rainbow version of the brand’s logo. $1,590. Available at Louis Vuitton in Beverly Hills (310) 859-0457, and www.louisvuitton.com.

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