Philipp Plein, the German-born, Switzerland-based designer who made his over-the-top New York Fashion Week debut in February, has inked a collaboration with boxer Floyd Mayweather Jr., the brand announced this morning.
The partnership is set to officially launch at the Aug. 26 Mayweather vs. Conor McGregor bout in Las Vegas where, according to today's announcement, Mayweather is expected to make his entrance clad in a custom Philipp Plein boxing robe and trunks, while the boxer's entire support team will be dressed "head-to-toe in Philipp Plein bespoke outfits."
On Friday — the day before the fight — the brand plans to launch a 50th-fight commemorative collection at its Las Vegas boutique at the Shops at Crystals with both the designer and the boxer slated to attend.
According to today's announcement, the deal will last two years and include "four exclusive collections that will bear the Floyd Mayweather brand name across all Philipp Plein lines, in addition to Floyd Mayweather appearances at selected brand events worldwide."
No word yet if one of those personal appearances will be Plein's sophomore outing at New York Fashion Week — scheduled two weeks to the day after the Vegas match — but we're guessing the odds are pretty good.
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