2 Chainz’s CEO Millionaires brand, YesJulz team up for new clothing collaboration

Nov. 25, 2016 6:15 AM PT

She refers to herself as Director of Vibes. To brands, Julieanna Goddard, also known as YesJulz on Snapchat, has taken social media by storm and is often called queen of the aforementioned app.

Goddard has now teamed with CEO Millionaires — the apparel brand started by rapper 2 Chainz, born Tauheed Epps — on a capsule due out Nov. 26 for Small Business Saturday and featuring her well-known social media campaign #NeverNotWorking. The anthem is a personal belief for Goddard and also aimed at inspiring her followers to find career paths they truly enjoy.

“I really admire 2 Chainz and how he uses his platform and how he’s not your typical ceo,” Goddard said. “The clothing is just a reminder of that and Never Not Working is the perfect partner in a sense because it’s also about inspiring people to work hard to become what they want to be.”

The “CEO” in CEO Millionaires itself stands for “creating every opportunity” and shares a like-minded approach with Goddard’s campaign to encourage the next wave of entrepreneurs.

The collection is concise at $60 for a hoodie, $45 for a crew neck, $28 for a hat and $20 for a notebook, all featuring the CEO Millionaires and Never Not Working brands.

Goddard and Epps were having dinner in Atlanta one evening when the idea for the collaboration came about, she said.

“It took a while because we both have crazy schedules,” Goddard said of the process.

The two first saw their designs and begin hinting about it to fans at the trade-show-retail-entertainment hybrid ComplexCon, which was held in Long Beach, Calif., this month.

Epps and Goddard intend to host a dinner Nov. 30 for 15 Atlanta-area entrepreneurs, across industries who have made an impact on the community, in hopes of fostering networking and potentially even more collaborations, Goddard said.

As for whether more collaborations could occur between the two if the first is successful, Epps appeared open minded about the idea saying, “We’ll just see how it goes.”