Alice + Olivia is giving back to one of Los Angeles’ marquee charities, Nancy Davis’ Race to Erase MS. Ten percent of net proceeds from its pre-fall, six-button “Good” jean, part of its denim and sportswear line AO.LA by Alice + Olivia, will benefit Race to Erase MS and its Center Without Walls program, a collaboration of top multiple sclerosis research centers working together on groundbreaking research with the goal of treating and ultimately finding a cure for MS. Having recently celebrated its 25th Anniversary Gala, Race to Erase MS has raised more than $47 million for MS research since its founding in 1993.
Designer Stacey Bendet described AO.LA by Alice + Olivia as a Seventies-inspired “West Coast sister” to the contemporary brand she launched 15 years ago. Available at Alice + Olivia stores nationwide, aliceandolivia.com, and select retailers, the line features everyday retro-inspired separates with a modern twist.
“We are so happy to be partnering with such an iconic brand, and so grateful to have their support,” said Davis. “Alice + Olivia put on the most beautiful fashion show at our 25th Anniversary Gala, and we are excited to continue our work with them in this way.”
“As a designer and someone who can effect change, it is my responsibility to respond to issues I feel strongly about,” said Bendet. “There are so many people suffering with MS and when I connected with Nancy and the Race to Erase MS foundation I knew we as a brand had an opportunity to support finding a cure.”