Advertisement

Missoni taps Gigi Hadid for fall 2017 advertising campaign

Missoni taps Gigi Hadid for fall 2017 advertising campaign
Gigi Hadid in Missoni’s fall advertising campaign. (Harley Weir / WWD)

Missoni has tapped Gigi Hadid to appear in its fall advertising campaign. The colorful pictures were shot by photographer Harley Weir at Missoni creative director Angela Missoni's house in Brunello, a small village on the hills close to Varese.

Images of the Monte Rosa, the Alpine massif overlooking Brunello, served as a background for many of the images, which feature Hadid photographed in dynamic poses communicating a sense of strong femininity.

Advertisement
Gigi Hadid in Missoni’s fall advertising campaign.
Gigi Hadid in Missoni’s fall advertising campaign. (Harley Weir / WWD)

The vibrant tones and the geometric patterns of the outfits, styled by Vanessa Reid, bolster the straightforward attitude of the advertising campaign.

Along with key items from the Missoni fall collection, Hadid also sports jewelry pieces by Joseph DeMeo, as well as frames from the new Missoni eyewear collection.

Advertisement

The advertising campaign will debut in international publications in September.


Fashion Videos


ALSO

Advertisement
Advertisement
Advertisement