Ushering in the new age of digital advertising: The panoramic view

The digital marketing revolution is more like a never-ending skirmish, with no easily defined beginning, multiple fronts, and a finish line that nobody can identify. This is the guerilla environment in which today's online marketer operates.

There are tools for the battle, of course. The question is: How do you efficiently find new consumers in today's online jungle.

One option that's achieving big victories is Panoramic from Adfusion. Here's what makes a Panoramic ad different from - and more effective than - the other online advertising tools out there.

Instead of relying on a consumer to initiate a search to find you, or hoping you somehow find that golden needle in the digital haystack, a Panoramic ad starts with a traffic driver that pulls your target consumer in. Only people interested in what you are doing take the "plunge" to look at your actual Panoramic ad.

The Panoramic ad combines a variety of elements in a "content" environment that immediately puts consumers at ease: They feel like they're learning because they are, and they're making their own decisions on whether to keep interacting or not. These content elements include:

Video or videos
A Panoramic ad is usually anchored by one or more video assets, to serve consumers who like their information presented visually.

Custom-written article
Nothing conveys information like a well-written story. This article informs consumers about your product, destination or service; creates the need and desire to know more; and offers click opportunities for more details.

Involvement units
One area of the Panoramic ad is devoted to a variety of dedicated involvement devices that intrigue the viewer and invite them in. Examples include a photo gallery, a store locator, social media links, special offers, price checks, a "book now" button and more. It's all fair game.

Think of a Panoramic ad as a digital brochure that you read, watch, browse and click through. It's called content marketing, and it works: Instead of bringing a consumer directly to your website, it first educates them on a focused story or campaign in a low-key, attractive and information-oriented environment. Then the Panoramic links send them to your website further along in their purchase intent. Click here to see a live Panoramic ad in action.

How is your online marketing battle going these days? Panoramic is really making some waves, and it's ready to help you achieve your own digital marketing victories. Learn more about how Panoramic can help with your online initiatives. It's worth the time and attention - which is exactly what you'll get from your target consumers.