Video trend helps businesses build trust"Trust is like the air we breathe," says famed investor Warren Buffet. "When it's present, nobody really notices. But when it's absent, everybody notices."
In 2008 more than 28 percent of voters had viewed online videos of speeches by presidential candidates. Considering the massive growth in video viewing over the past four years, one can only assume that number will be significantly higher during the 2012 presidential campaign. The compelling factor here is not the number of voters watching videos, but the potential influence the videos might have on the minds of voters.
We've all heard the phrase "seeing is believing". With the advent of video, people can "see" nearly any political speech as many times as they want. Politicians get great mileage out of a single message as voters become more comfortable with the candidates, learning their body language and absorbing their messages. The benefit to voters is a clearer picture of who they want as a leader. The benefit to a politician is voter trust.
Businesses can take advantage of similar video strategies to build trust with potential customers. Posting a video commercial on YouTube is an option for businesses that understand the obstacles and are willing to accept random views. Another course of action is to send video with email.
Covideo, a leading innovator in video email service, has a product designed specifically for business. This easy-to-use system lets you create a personalized video on your computer, iPhone or Android and send it directly to your prospect list. Seeing the company president or a sales representative speaking to potential customers personally adds value to the message and increases believability.
"Video emails are more likely to be opened, and have a greater impact on consumers than text emails," says Joe Bruzda, director of business development for Covideo. "People routinely view videos multiple times, replaying specific areas of interest. We track that information and provide it to our customers. It's a great barometer in gauging video effectiveness."
Businesses in the medical field also benefit from using video email. "One of our customers is a dentist who sends follow-up videos to all his patients after an appointment," says Dustin Baumis, a sales representative for Covideo. "The extra attention to his patients' welfare has earned their loyalty and trust."
Videos may not determine voting results this fall, but by November a large number of voters will have a good idea who they trust to be president, and video will have a major role in that process.
As more businesses search for new ways to build trust with consumers, expect innovators like Covideo to be there ready to lend them a hand.