Schwartz himself is a little disappointed in the gate, discovering too late that a good portion of tourists these days are Asian and that he needs to adjust his advertising blitz accordingly.
Still, he's planning other events here in a couple of months, still believing that a show in the heart of Hollywood should draw big and happy to assist old friends in the business, whom he says usually leave with a couple of grand from the $25 photos they sign and sell.
"I wanted to be a doctor or a paleontologist," geeky Morgan Fairchild is saying of her childhood.
Look, maybe I've been in this town too long. Or maybe I haven't been here long enough. But the whole experience turns out to be a buzz, not so much the celebrities, but their fetching histories. Hitchcock and Seinfeld. Old Hollywood and new.
On the way home, I call a buddy who's a showbiz wonk and, like me, a sucker for a Hitchcock blond with a great story.
"Dude, you gotta see this thing ..."
Chris Erskine will be at the Los Angeles Times Travel Show, Feb. 23 and 24 at the Los Angeles Convention Center. He will appear at 1 p.m. both days.