Barneys New York launches ‘Man Up’ campaign for fall 2013
Barneys New York appears to be doubling down on the dapper dude by rolling out a fall 2013 “Man Up” advertising campaign that celebrates the retailer’s roots in menswear as well as recent renovations of the menswear real estate at the company’s Madison Avenue flagship.
Among the things well-dressed guys (and those who shop for them) can look forward to? A “Man Up” mailer shot by David Slijper with Barneys New York creative director Dennis Freedman, style tips, a freshly renovated men’s first floor and a soon-to-be-finished men’s sixth floor at the Madison Avenue store, and “Manning Up 101,” a list of 15 style rules to live by -- since everyone knows guys don’t like to ask for directions.
Among our favorite tips on tap at Barneys’ editorial website are: “Yes, real men get manicures” (#10) and “Yes, you can wear a turtleneck. Two words: Steve McQueen” (#14).
Fashion-forward and style-savvy folks are also encouraged to offer up their own style rules, either by leaving them in the comments section below the rules or posting them to Twitter with the hashtag #MANUPBNY. The Barneys bunch says they’ll be culling their favorites over the next few days and sharing them via assorted social media outlets.
With that gauntlet decidedly thrown down, let the manning up begin!
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