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By November, fight fans will be able to buy three styles of footwear slathered in Tapouts batwing-style logo, as well as chain-link-emblazoned bedding, beds, backpacks and baby clothe.Fans and competitors alike shouldnt take their eyes off this Quiksilver of fight club culture. Tapout holds roughly 75% percent of the MMA-apparel market share, according to Marc Kreiner, president of the Grand Terrace company.
Whats next, stand-alone stores? Anything can happen, Kreiner says with a grin. In the meantime, with Champs as its single largest account and a reality TV show in Season 2, the crew is everywhere it needs to be with its $24 T-shirts and $44 fight shorts. www.tapout.com