NOT ANOTHER BABY DADDY
In the earliest days of parenthood, most fathers have trouble finding time to shower and shave. Not Joel Madden. Yesterday, the Good Charlotte frontman and tabloid fixture (he’s Nicole Richie’s baby’s daddy) unveiled a flagship home for the street-wear line he designs with brothers Benji, Josh and longtime pal Tal Cooperman. Partnering in this retail foray is Aaron Levant, who began the now-international Agenda street-wear trade show before he could legally buy a beer.
The shop, which has its own skateboard bowl, will carry DCMA Collective’s full line of sinister hoodies emblazoned with skull and crossbones, tees, shoes and accessories for men and women. Many pieces feature the work of Cooperman’s Seventh Letter graffiti crew. Exclusive T-shirt and jewelry designs are also available.
“We wanted to create something that represents us,” Madden says. He counts friend and pro skateboarder Chad Muska among the DJs, musicians and artists who inspire him. “It’s just a big group of people that share similar interests,” Madden says.
Even his daughter Harlow is part of the club; she’s been wearing the line’s heart-and-brass-knuckle print onesie ($26). Next up: more kids-wear in colors other than black. Madden realizes the gloomy hue doesn’t do justice to his bundle of joy. “Babies look so much cuter in colors.”
DCMA Collective, 645 N. Martel Ave., Los Angeles. (323) 653-0066. Hours: 11:30 a.m. to 7 p.m. Monday through Sunday. www.dcmacollective.com
OPENINGS
A+R Pop-Up through March 30: Gen Art’s New Garde fashion program showcasing up-and-coming designers is turning 5. But instead of cake and ice cream, the organization is celebrating by opening a pop-up store for budding labels JMary, Jesse Kamm and Les Sang Des Betes. A+R, the Silver Lake outpost of design mecca, has been temporarily transformed to accommodate the retail venture, which also features bags, hats and jewelry from recent Gen Art honorees Anita Hopkins, Brooks Salzwedel and Cerre. Cool clothes from New Garde alum and “Project Runway” champ Jeffery Sebelia are also on offer. 1716 Silver Lake Blvd., Los Angeles.(323) 913-9558. Noon to 6 p.m. Thursday through Sunday or by appointment. www.aplusrstore.com
Edit: At the tender age of 26, Navin Megji already has had stints at InStyle and Dolce & Gabanna. And now she’s opening her own store (lucky girl), bringing high-waist jeans, floaty tops and artsy dresses from contemporary brands 18th Amendment, Paul & Joe and Lerario Beatriz to the ladies in her tony neighborhood. 11958 San Vicente Blvd., Los Angeles. (310) 826-6600. 11 a.m. to 7 p.m. Monday through Saturday. www.editca.com
Le Labo: If you’re over mass-produced perfume, you’re sure to find something sniff-worthy at this small perfumery. The fragrances, $52-$600, are all mixed on site, including the bestselling Rose 31 and Patchouli 24 -- which, surprisingly, doesn’t smell like a Grateful Dead concert. Jennifer Lopez is a reported fan of the woodsy Santal 26 candles ($70). 8385 W. 3rd St., Los Angeles. (323) 782-0411. 11 a.m. to 7 p.m. Monday through Sunday. www.lelabofragrances.com
SALES
Ginger & Maryann: Whether you’re a Ginger or a Mary Ann, you’ll appreciate fall clothes by Karen Kane and Alvin Valley marked 30%-75% off at this Northern California boutique’s clearance sale come south. But the big draw is the selection of bags from Chloe, Botkier, Linea Pelle, Tod’s, Anna Corinna and Jimmy Choo, starting at $200. Cash and checks only. 2009 Glyndon Ave., Venice. (310) 313-2951. 11 a.m. to 4 p.m. No website.
Mimi + Hy Through March: This Valley spot is stocked with lots of those unnecessary knickknacks that become irresistible at the cash register (a book of dirty movie quotes and $15 basil-lime soap that tempted me). Now belts, candles, jewelry, bags and general bric-a-brac are 30% off. And at 75% off, Missoni ballet flats in signature blue swirl are a must-see. 12019 Ventura Blvd., Studio City. (818) 761-2202. 11 a.m. to 7 p.m. Monday through Saturday, 10 a.m. to 4 p.m. Sunday. www.mimiandhy.com
Sassy City Chicks Fashion Bash Today: The only thing better than a room full of deep designer discounts is when that room is across the street from the beach. Pick up pieces by Marc Jacobs, Nanette Lepore and Ella Moss at up to 80% off. Diane von Furstenberg’s classic wrap dresses are $90 from $385. VIPs get a gift and early admission. Fairmont Miramar Hotel, 101 Wilshire Blvd., Santa Monica. (310) 318-1731. VIP admission: 10 a.m. to 3 p.m., $20. General admission: 11:30 a.m. to 3 p.m., $3. www.sassycitychicks.com
EVENTS AND PROMOTIONS
Chloe Trunk Show Thursday: View the label’s abstract-art-inspired spring collection and receive 20% off your entire purchase. Cocktails and hors d’oeuvres will be served. RSVP requested. Chloe South Coast Plaza. 3333 Bristol St., Costa Mesa. (714) 481-0308. 10 a.m. to 5 p.m. www.chloe.com
Jenni Kayne for Beauty.com: The gift-with-purchase has finally become chic. Those who spend $75 or more at this e-beauty emporium will receive L.A. designer Jenni Kayne’s cosmetic case. Inside the tribal printed bag are samples from beauty heavy hitters, including Oscar Blandi, Murad and L’Occitane. The case is available until supplies run dry. www.beauty.com
