Glamour factory

With a plaster lamp in the shape of a poodle, Phyllis Morris built a home furnishings empire from a factory in West Hollywood. "As the decades went by, it became more and more frivolous to make furniture here," says the late designer's daughter, Jamie Adler, who has transformed the complex into a custom showroom and a cash-and-carry décor store called 655 Home, which opened last week. It has special editions of already-over-the-top Phyllis Morris Originals, including a Louis XIV bed with a pop-up plasma screen in the footboard. There are also pieces from the 3-year-old Circa line, a Hollywood glam collection. The big draws are much less big-ticket: vintage chrome lamps ($650), Mongolian lamb pillows ($300) and a 655 candle line ($65 each) that pays tribute to various locales. Bel-Air is hedgy, Malibu is bracingly oceanic and Beverly Hills has a hint of collagen — sorry — gardenia. 655 N. Robertson Blvd.; (310) 289-6868; http://www.phyllismorris.com .

By David A. Keeps

April 14, 2005