Fashionology is a make-your-own apparel experience for tweens.

IF THERE was any more evidence needed of the mainstreaming of fashion, it's this: Kids used to go to Build-a-Bear Workshop or Color Me Mine to get their creative juices flowing. Now, they can design a piece of clothing, decorate it with graphics, rhinestones and charms and take it home, all in less than an hour.

By Booth Moore

June 15, 2008