Back to Björn Borg: Fila revives its signature 1970s tennis styles

WHEN IT comes to sportswear logos, Fila's rounded "F" is only slightly less iconic than Adidas' triple stripes and the Nike swoosh. The '70s tennis star Björn Borg grand-slammed his way into sports history wearing the F-crest on his chest, and less than a decade later the logo resurfaced as an urban status symbol for New York's burgeoning hip-hop scene (there was even a group called the Fila Fresh Crew).

By Emili Vesilind

September 7, 2008