Suddenly, it's cool to be cheap -- even among the wealthy.

HOLLYWOOD HAS never been known for its subtlety. Here, downsizing means losing weight. But with the economy in the doldrums, even this town built on excess is scaling back. Lipo is half-off, restaurants are half-full and even the line at Sprinkles is half as long as it used to be.

By Monica Corcoran

July 27, 2008