In the 90210, don't call it a pawnshop

IN certain ZIP Codes, hocking a pair of Tiffany diamond studs is as hush-hush as a tummy tuck. That's certainly the case at the Beverly Loan Co., where the process couldn't be more discreet and dignified. No skittish neon signs or grimy display cases here. Instead, there's a Picasso in the waiting area and bottled water to help wash away the bitter taste of the current economy.

By Monica Corcoran

October 12, 2008