Designer jeans have plenty of tricks to get you in their pants

BACK when the jean pool was but a mere puddle, denim sold itself on fit and cut and signature back pockets. Jeans didn't claim to cure Lyme disease or make foamy lattes. But lately -- with more than 100 brands of premium denim vying for your backside -- designers will stop at nothing to get you in their pants.

By Monica Corcoran

August 3, 2008