E!'s 'Sunset Tan' set to launch L.A.-centric clothing line

THE E! reality series that follows a group of blond, scantily clad tanning bed operators, "Sunset Tan," has inspired a clothing line. That's right, come September, salons in the Sunset Tan chain will begin selling premium jeans, velour sweatsuits and button-down shirts ($22.50 to $289). Which is strange, because perfecting the faux glow that is the show's central plot point means wearing no clothes at all.

By Erin Weinger

August 10, 2008