Some fishy guests are checking into South Florida's trendiest hotels.
Nurse and black-tipped sharks flit inside the new 2,500-gallon aquarium at the Seagate Hotel and Spa in Delray Beach, and jellyfish glow and bob inside a 20-foot-long tank at The W
At The Breakers
Hotel officials say the aquariums entertain guests while reeling in other tourists and denizens who may be curious to see the lavish tanks. They also add a South Florida vibe to the resorts.
"These mega aquariums are more of a new thing,'' said Scott Brush, a South Florida hotel consultant.
The elaborate aquariums, which can cost at least $100,000 to build and install, help these hotels differentiate themselves from the competition, he said. They are factoring in the promotion of the hotels, and online reviews highlight them as features.
"These aquariums are something recognizable that guests will appreciate and come back for,'' Brush said. "People like looking at aquariums. They can watch them all day. They are soothing, restful."
High-end aquariums are making a splash in other ways. This year, Nat Geo Wild cable network introduced a reality show "Fish Tank Kings,'' which followed the staff of Living Color Enterprises, the Fort Lauderdale design firm behind some of the more famous local aquariums including the one at
Living Color also installed the 28,000-gallon tank in the lobby of The Perry Hotel in
"If you have a branded hotel, you want something that tells people where they are," Brush said. "And an aquarium helps tell people that they are in South Florida."
At The Breakers, guests marvel at the snowflake eel, pencil urchin and serpent starfish that swim inside two L-shaped aquarium bar counters in the hotel's Seafood Bar restaurant. Living Color Enterprises also built these tanks.
"The aquariums are a highlight of The Seafood Bar for many of our guests,'' said Nick Velardo, the hotel's director of food and beverage, restaurants and recreation, in an email. The hotel, which also has a 1,000-gallon aquarium in the children's arts and craft room, plans to add another one at its Asian restaurant, Echo, near the resort.
The Seagate Hotel and Spa added the shark tank inside the Atlantic Grille restaurant.
"It was definitely built with the idea that it would differentiate our property and be consistent with our sea inspired-theme in the hotel,'' said Alexandra Farnsworth, the hotel's marketing manager. "We want to give people who stay at the hotel that tropical feel."
That's obvious when a visitor stands in front of the 20-foot-long and 4-foot-high aquarium housing nine sharks, including a bonnethead and guitar shark. A lone Florida spiny lobster hangs out there too.
Some of the sharks came from the hotel's backyard — the Palm Beach coast. Others were found in the Keys, or flown in from the Pacific Ocean.
The tank joins four smaller ones, each carrying 300 to 1,500 gallons. Those have eels, lionfish, a living coral reef and jellyfish. At night, the aquariums are lit, beckoning drivers and passersby along Atlantic Avenue.
With so much marine life — 72 species in all — the hotel has its own shark caretaker, Bryan Ehlers of Magnificent Aquariums in
He visits three times a week to clean the tanks. A hotel engineer feeds the sharks a daily mix of fish, shrimp and squid. When they begin to outgrow the tank, the nurse sharks will be released to the wild, while the other species will be donated to the Sandoway House Nature Center in Delray Beach, Ehlers said.
"Most species of sharks live long if they are kept in the right environment,'' Ehlers said. "If you give them a large tank or a round tank and they are taken care of, they do well."
A marine biologist from Restoration Aquarium in Fort Lauderdale stops by daily at The Perry to feed, clean and care for the sharks.
The W Fort Lauderdale, added its 2,000-gallon tank at the entrance of Steak 954 three years ago to enhance the restaurant's "beach chic contemporary" look, said Chelsea Widener, the maitre d.
"It's part of the atmosphere,'' she said as patrons tapped the tank's glass. "People all the time just want to come in and see the jellyfish."
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Just the fishy facts
Fun facts about South Florida aquariums and their guests:
The W Fort Lauderdale aquarium's moon jellyfish are fed three different kinds of plankton (one live, two frozen).
The W Fort Lauderdale tank is said to be the largest in the southeast.
The sharks at the Seagate Hotel and Spa eat a blend of fish, shrimp and squid daily.
When the sharks outgrow the tank, they will be donated to another facility or let go in the wild. The hotel will replace them at their expense.