Who Mark McKenzie, 39, Hollywood
Job: Marketing Solutions Manager/COX Media Group, Miami
Start date: March 1999. Before that, McKenzie was with Central Talk Management as a print media manager in Fort Lauderdale.
Awards/honors: The American Advertising Federation recently honored McKenzie with the American Advertising Federation's Most Promising Minority Students Distinguished Alumni Award for 2013 at a luncheon at the
Why: The honor recognizes McKenzie's professional achievements, such as developing fully-integrated marketing solutions with companies like Hennessy USA, Walt Disney World, Bacardi, Heineken USA, and Regions Bank. He's worked with these clients for several years, and continues the relationships, generating more than $15 million dollars in sales for South Florida's Hip Hop/R&B radio station WEDR-FM 99 Jamz. McKenzie's first involvement with the federation's program for minority students began in 1997. It led to other opportunies, including interning with the advertising sales staff of the
What does this honor mean to you? This honor not only speaks to the opportunity that the AAF afforded me 16 years ago, but also to how embracing opportunities can open doors to careers filled with endless possibilities. Thanks to the AAF, I'm able to share this full-circle experience of my personal journey through the advertising industry, while demonstrating that this program truly works.
How will this recognition boost your career? Since receiving this honor and sharing my experience, advantages and benefits of this programswith my organization, CMG and AAF are currently in talks of developing a partnership. Diversity is a key initiative for Cox Enterprises, and forming a partnership with the AAF means an increase of diversity within the Cox organization. This is an all around WIN, WIN.
Education: Bachelors degree in Journalism & Mass Communication from
Top new goal for this year in current job: Grow target, creation and digital business category
Lesson learned: Have a real passion for what you do.
On the side: Reading, Cycling, Suba Diving, Traveling; competes in the bike race for The National Ms Society-South Florida chapter.