After the meeting, Morton ducks into his corner office to check his email. He clicks away on a Hooter's mouse pad with two breasts serving as the wrist rest -- something he says he’s had for the past 10 years. His desk is covered in stacks of magazines with everything from Conde Nast Traveler to Bloomberg Businessweek.
Pink Taco attracts its share of TMZ coverage with a celebrity clientele that includes everyone from “Pretty Little Liars” star Lucy Hale to comedian Russell Brand and actor Johnny Depp. Morton is also an investor in Beacher’s Madhouse, the variety show frequented by celebrities and socialites in Vegas and at the Roosevelt Hotel in Hollywood.
Morton, who attended but didn’t finish business school at NYU, taught himself the hospitality business by working summers at the Hard Rock Hotel in Vegas, eventually becoming vice president of development. He’s hired a new team to help standardize his brand, and devoted the last year and a half to figuring out a way to turn Pink Taco into a winning commodity, where food is important, but also part of a bigger picture.
An hour later the Stanley Cup playoffs cut Morton’s work day short. Normally he wouldn’t head home until late in the afternoon or evening, and he still needs to visit the Pink Taco Sunset location to check on Unbreakable, a new gym he opened on top of the restaurant.
“We had the extra space so we went really super high end with a private member gym,” explains Morton, who is working with powerhouse trainers Jay Glazer and Chuck Liddel. “Jay trains Puff Daddy," he continues matter-of-factly. “It’s a good blend for the space.”
The Sunset location visit will have to wait until tomorrow. He leaves the office to meet with his brother and father at the Staples Center, but he isn’t done for the evening.