For many Connecticut theatergoers, the best show around during a presidential election is not on local stages -- which may account for some disappointing box office figures when expectations were higher for some shows.
"Whenever there's a national presidential race people's minds get pre-occupied with that," says David Fay, CEO of the
Also hampering efforts to excite people about shows, he says, is the difficulty of buying advertising time on radio and television with political campaigns reserving media slots that is needed for theater marketing. And if Fay does manage to get some TV or radio slots, he says, those ads are inevitably more expensive, hurting his bottom line.
The musical, "Chicago" was a late, off-subscription booking for the Bushnell and while the numbers were only slightly down from what the expectations were, the presidential campaign may have taking some attention away from the touring show. "Because we knew it would be competing with the election we insisted on a better-than-normal deal for ourselves," he says.
Having social media as a communuication alternative helps but the effectiveness of that kind of messaging isn't clear. "We haven't figured it out yet," he says,
The news about
Last year the Bushnell booked major off-subscriptions shows --
Stotts attribute some of that falloff to the weather watch and the campaign.
But some shows just defied the trend.
“Satchmo at the Waldiorf” – the solo show about jazzman