Early last year, Scott Tannen and his wife, Missy Tannen, were shopping for sheets when they experienced firsthand the confusion that comes in trying to find quality sheets.
“I just wanted a beautiful, soft set of white sheets,” Missy Tannen said. “Every display was full of nebulous buzzwords like 'thread count,' and the prices seemed really high. The longer I stared at the shelves, the more confused I became. I had no confidence that I would walk out of the store with something great.”
Motivated by that shopping experience, the couple founded Boll & Branch in January in an effort to offer 100% organic cotton sheets directly to consumers from Chetna Organic, an Indian cooperative that supports sustainable farming and community development.
The Tannens describe their new line as "linens with a mission": 300-thread-count sheets and cable-knit throws made exclusively from Global Organic Textile Standard-certified organic cotton from fair-trade farms and factories in India. Boll & Branch uses only low-impact, fiber-reactive dyes rather than pigment dyes because they do not contain any known toxins or heavy metals and are considered eco-friendly pigments.
"Our farmers grow cotton without dangerous pesticides, in a sustainable fashion," Scott said, "and they're safer and happier. Our weavers are paid well, receive health benefits and are thrilled with the dignified jobs we've helped to create for them."
The sheets come in white and ivory and begin at $200 for a twin sheet set. Each set includes two standard pillow cases, a fitted and flat sheet and comes in a signature Boll & Branch fabric bag. Cable knit throws are available in white, ivory and gray for $115.
And like Warby Parker and Toms Shoes, which both donate some proceeds to charity, Boll & Branch will contribute a portion of every sale to the nonprofit Not for Sale, an international organization that rescues women and children from human trafficking.