Jones Soda stock soars

Wal-Mart Stores, Inc.Jones Soda Company

Seattle based Jones Soda inked a deal with Wal-Mart.

Under the pact the unique sodas will be available in the retail giant's 3,800 U.S. stores. That increases Jones' retail distribution by 10%.

That had investors feeling bubbly. Jones stock (NASDAQ: JSDA) shot up 62%, closing up 42 cents at $1.01.

Jones is a premium soda brand. It developed a cult following for having creative labels and debuting inventive flavors. Its popularity has grown largely by word of mouth and good reviews in magazines and online.

The Wal-Mart deal will give Jones three shelf spaces. Those will be used for 6-packs of Jones Pure Cane Sugar that contain two each of various flavors.

Wal-Mart tested the sodas earlier this year in 750 of its stores.

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