A Super Bowl commercial shot partially in Missouri is topping the list of fan favorites. Clydesdales, farmers, and the military were all big winners during the big game.
Baltimore may have won the game, but a beer company scored big during as well.
"Anheuser Busch hit it out of the park last night," said Laura Petrecca, a business writer for USA Today.
The company's minute-long ad about the reunion of a Clydesdale and its trainer scored a narrow victory in USA Today's 25th annual ad meter poll.
"It had wonderful music in the background, it just made the ad incredibly powerful, and it tugged at your hearts," Petrecca said.
Coming in a close second in the poll was Tide's ad about a fan's jersey miraculously stained with an image of football legend Joe Montana.
"You're always working when you're in advertising, and if you spent 3.7 to 3.8 million dollars for 30 seconds of airtime, you're going to try to get as much bang for your buck," Petrecca said.
Chrysler's two-minute ad saluting farmers ranked third in USA Today's survey, while Dorito's fashionistas father commercial and jeep's ad honoring military families rounded out the top five.
"Brands that run good ads can run get a significant bump that lasts a full month, which is really very significant," said Charles Taylor, a marketing professor at Villanova University.
The buzz was less positive for Godaddy's extended liplock between a geek, actor Jesse Heiman, and supermodel Bar Refaeli. It ranked dead last in the survey.
"It's kind hard to mess up an ad that she's in, but they seemed to do it," Taylor said.
Yet, like the 49ers, there's always next year.
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