Los Angeles Times

The Envelope Opens Up To Emmy

LOS ANGELES, May 28, 2008 – As the television industry enters the 60th Primetime Emmy® Awards race, The Envelope is set to debut its Primetime Emmy Screening Series, Presented by Olay, an exclusive showcase of some of the year's most talked about network and cable TV series for an audience of Television Academy members and industry influencers, including network and cable executives, guild members and a limited number of lucky fans. The Los Angeles Times entertainment awards insider will also offer expanded news of the 2007/2008 TV seasons' hottest stars, shows and behind-the-scenes action on the Web and in a special five-issue print series.

"Awards are big business, and both consumers and the trade pay attention to The Envelope," said The Times Vice President, Entertainment Sales, Lynne Segall. "The Times' unique market position gives readers and advertisers unrivaled access to the glitz and glamour of Hollywood's awards season races, alongside compelling content and expert commentary."

Sponsored by Olay, the screenings will be held at the Arclight Theatre in Hollywood as follows:

June 3rd 7:30pm Mad Men
June 4th 7:30pm Big Love
June 5th 7:30pm Damages
June 10th 7:30pm Breaking Bad
June 11th 7:00pm Battlestar Galactica
June 12th 7:30pm House

The events will also include intimate Q&A discussions with the shows' creators and stars (a full list is posted at http://www.TheEnvelope.com/screeningseries) and will be moderated by select Los Angeles Times entertainment editors and writers. The panel discussions will also be made available to TV fans for streaming on TheEnvelope.com and will join the site's in-depth news, photo galleries, forums, who's hot and who's not "Buzzmeter" and, of course, Tom O'Neil's authoritative and addictive Gold Derby blog. In addition, the print series will lead up to the September 21st Emmy® Awards telecast and feature exclusive interviews and expert industry and state-of-the-race award season analysis as follows:

Wednesday, May 28th Emmy Season Preview Issue
Wednesday, June 4th Emmy Actor Issue
Wednesday, June 11th Emmy Reality/Nonfiction Issue
Wednesday, August 6th Emmy Nominee Issue
Wednesday, September 17th Emmy Preview Issue

The Envelope offers a unique and expanding platform that reaches a distinctive audience blend of highly influential film, television and music purveyors and fans, and has established itself as the leading source of up-to-the-minute entertainment awards information online, in print and on screen. The Envelope Primetime Emmy Screening Series, Presented by Olay follows in the successful footsteps of the feature film-focused The Envelope Screening Series, Presented by Mercedes-Benz which was launched in November 2007.

To RSVP call 213.237.3019, email EventRSVP@latimes.com, or visit http://www.TheEnvelope.com/screeningseries.

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About the Los Angeles Times:

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday, and a combined print and interactive weekly audience of 4.8 million. The Los Angeles Times and its media businesses and affiliates – including The Envelope, Metromix, Times Community Newspapers, Hoy, and California Community News – reach approximately 5.5 million or 42% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 126 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at latimes.com/mediacenter.

Contact:
Nancy Sullivan 213-237-6160 nancy.sullivan@latimes.com
John Conroy 213-237-4791 john.conroy@latimes.com

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