LOS ANGELES, December 22, 2008 The Los Angeles Times (http://latimes.com) continues to significantly outpace its top-ranked peers as the fastest-growing major newspaper site in the country according to the November Nielsen NetView Trend Report. latimes.com grew its audience 143% from 2007 to 2008 and is now ranked as the #2 newspaper site in unique visitors for the first time, with 11.14 million in November.
"It's great to see this incredible reader response and to know the improvements we've been making at latimes.com are engaging to the online community," said Meredith Artley, Executive Editor, latimes.com. "We're complementing The Times unique voice and outstanding coverage with a strong blog network, database projects, visual journalism and interactive features, and we'll be undertaking even more efforts in 2009 to better serve our growing audience."
Blog growth was one of the major contributors to increased usage. The latimes.com Top of the Ticket blog (http://latimesblogs.latimes.com/washington/), with its wry political reporting and loyal following, is one of the top 60 blogs in the world according to Technorati. The Envelope's fashion and celebrity-focused Dish Rag (http://latimesblogs.latimes.com/thedishrag/), comic book fanboy-centered Hero Complex (http://latimesblogs.latimes.com/herocomplex/) and breaking local news L.A. Now (http://latimesblogs.latimes.com/lanow/) were among the 21 new blogs launched in 2008, which collectively saw nearly 125 million page views over the year. New to the mix and based on the popularity of the site's TV-obsessed Showtracker (http://latimesblogs.latimes.com/showtracker),is (American) Idoltracker (http://latimesblogs.latimes.com/americanidoltracker/), promising unprecedented access to the most popular show on television.
Readers were drawn to unique journalism augmented with innovative multimedia packages, such as real-time reporting on the U.S. elections and the Olympics from China, and continue to be engaged by Mexico Under Siege (http://www.latimes.com/siege), The Times groundbreaking, on-going reporting on the drug war next door. Connecting locally are database projects, including the Schools Guide (http://projects.latimes.com/schools/) and the War Dead (http://projects.latimes.com/wardead/), which have become essential information tools for Southern Californians. Additionally, latimes.com's robust entertainment suite, including awards insider The Envelope (http://theenvelope.latimes.com/), industry-leading Entertainment News (http://www.latimes.com/entertainment/news/) and The Guide's (http://theguide.latimes.com/) restaurant reviews and bar and club, event and movie recommendations, as well as extensive, up-to-the-minute sports coverage (http://www.latimes.com/sports/), have helped latimes.com expand its reach.
"As we grow our audience, we continue to deliver consumers with buying power," said The Times Juliana Jaoudi, Vice-President, Sales Online. "latimes.com readers have high disposable income, are well educated and own homes and this translates to a real return on investment for our advertisers."
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About the Los Angeles Times
The Los Angeles Times (http://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly. The Pulitzer Prize-winning Times has been covering Southern California for over 126 years.
The Los Angeles Times Media Group portfolio of products also includes The Envelope (http://theenvelope.com), Metromix (http://losangeles.metromix.com), Times Community Newspapers, Hoy (http://hoyinternet.com), and California Community News, and reaches approximately 5.3 million or 40% of all adults in the Southern California marketplace. It is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/mediacenter.