Chicago, June 30, 2010 — The Los Angeles Times
and Tribune Interactive today announced the launch of the Times' next generation mobile phone app designed for easy access to editorial content and built for a broad audience.
"Los Angeles Times new News Reader app brings our great content, including news, commentary and photography, to readers on their iPhones and has a customizable UI," said Times Publisher Eddy Hartenstein. "Next month, our Hollywood Star Walk app will also go live, offering a robust, interactive 'L.A.-centric' experience for visitors to Southern California and entertainment junkies."
Marc Chase, president of Tribune Interactive said, "We listened to user feedback and came back with a vengeance, offering up a completely new app for The Times that adapts to users preferences and makes content just a click away. Our team is building first-rate apps for our media properties and advertisers with the goal of providing an optimum experience for users."
Early reviews of The Times app confirm that notion. Check it out.
"Got a world class newspaper you want to keep publishing as tastes go digital? The Los Angeles Times has, and so it has introduced its rather marvelous and all brand new Los Angeles Times News Reader iPhone app." ~ Jon Edwards, Techi. LA Times gets an iPhone habit
And users seem to love it too.
"So easy to use, gorgeous layout and I get to read the amazing entertainment coverage on the go at last. I also love the scrolling feature between sections. So much more visual than the "other" boring news readers." ~ Nick237558
"I don't ever write reviews but LA Times went from worst to first with this app!! Really easy to use, easy to read, and really is one of the best news apps out now..." ~ AG4
"This app has top-notch elements including built-in sharing with social media platforms, the ability for users to browse and reorder sections based on their preferences, as well as read saved content even when a network isn't available," explains Jonathan Ozeran, manager/product innovation. "The galleries of award-winning photojournalism by the Times alone are worth checking out."
The cost of the app is $1.99 and it's available via the iTunes
store and on latimes.com
The app was created by Tribune's Apptivate. Me unit which develops mobile applications for Tribune's media properties, including Chicago Tribune, Los Angeles Times and KTLA-TV, as well as its advertisers and other clients. Apptivate.Me taps into Tribune's mobile network which generated more than 63 million page views in June 2010, across a network of 33 mobile sites. Its mobile products for Tribune's newspaper websites offer the convenience of reading great content on a mobile device, while leveraging Tribune's high-traffic sites. ###
TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company's broadcasting group operates 23 television stations, WGN America on national cable and Chicago's WGN-AM. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn't take itself too seriously.