Hoy Fin de Semana Increases Household Distribution by 40%

LOS ANGELES — The Los Angeles Times Media Group's Hoy Fin de Semana is set to increase distribution from 500,000 to more than 700,000 households in Hispanic-dominant ZIP codes across the Los Angeles DMA beginning Saturday October 2nd. The 40% increase in the Spanish-language weekend publication's footprint targets the nation's largest Hispanic market.*

"Hoy Fin de Semana delivers the engaging content our readers crave and provides advertisers with the largest and most complete reach in the number one Hispanic market in the country," said Hoy Los Angeles Publisher and General Manager Roaldo Moran. "Our investment in Hoy ensures we will continue to deepen our penetration into this vital and robust audience."

Editorial coverage will also be expanded to provide additional sports, entertainment and health news and information together with what-to-do / where-to-go guides and calendars. Hoy Fin de Semana publishes every Saturday and can also be found online 24/7 alongside all of Hoy's multimedia offerings at www.vivelohoy.com.

Hoy utilizes a sophisticated distribution methodology to identify households with a propensity to speak and read Spanish, ensuring higher readership and consumer engagement.

*Source: Nielsen Claritas 2009

Spanish-language version of this announcement is available at www.latimes.com/about/mediagroup/press/releases


About Hoy

Hoy is a leading Spanish-language newspaper with a weekly edition in Los Angeles, a daily edition in Chicago and weekend Hoy Fin de Semana editions in both cities. Combined, Hoy has a gross weekly print distribution of more than 1.58 million copies. Hoy's editorial mission is to provide Latinos with engaging news and information that supports community involvement and connection to Spanish-language cultures. For more information, please visit http://vivelohoy.com.

About the Los Angeles Times Media Group

The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, Hoy Los Angeles and reaches approximately 5.4 million or 40% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 2 million Monday through Saturday and 3 million on Sunday, and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years and the fast-growing latimes.com draws more than 10 million unique visitors monthly. Additional information is available at http://latimes.com/aboutus.


John Conroy | Los Angeles Times | 213.237.4791 | john.conroy@latimes.com

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