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LOS ANGELES — Hoy today announced it will host "Los Angeles Times/ Hoy Abriendo Puertas (opening doors)," a new series of financialworkshops designed to assist Southern California Latino businesscommunities and local owners. More than one in 10 Hispanics in theLos Angeles region are self-employed or own small businesses* andHoy, in keeping with its mission to provide valuable news andinformation, is striving to empower Spanish-speaking entrepreneursto stay competitive and vibrant. Further aligning itself directlywith the local communities it serves, Hoy has designed the seminarsto encourage local economic growth and attendees at each of theevents will have an opportunity to win an advertising campaign inHoy valued at $10,000.
"Studies indicate that Hispanics are starting small businesses at afaster pace than the rest of the U.S. population," said RoaldoMorán, Hoy L.A. Publisher and General Manager. "Hoy takesgreat pride in its role as a culturally relevant media sourceserving the Latino community and as the number of Latino businessowners increase, so does the need for access to Spanish-languageinformation and resources vital to success."
The first "Los Angeles Times / Hoy Abriendo Puertas" seminar willtake place Downtown on Thursday, July 28, at the Los Angeles Times'Chandler Auditorium, followed by Huntington Park on September 29;the San Fernando Valley on November 10; Ontario on January 26,2012; and Montebello on March 29, 2012. Workshops will cover topicsincluding how to reach and engage customers, financial options forstarting and growing a business, understanding legalresponsibilities and preventing liability. The series' presentingsponsor is Wells Fargo, and Hoy is working in association with theLatino Business Chamber of Greater Los Angeles. Details and RSVPinformation are available at www.vivelohoy.com/abriendopuertas.
* Source: Scarborough Research, Los Angeles, CA 2010Study R2
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The Los Angeles Times Media Group (LATMG) businesses and affiliatesinclude the Los Angeles Times (http://latimes.com), The Envelope (http://theenvelope.com), (TimesCommunity News) LA, Los Angeles Times Magazine (http://latimesmagazine.com) and Hoy Los Angeles(ahref="http://vivelohoy.com"class="blue_link">http://vivelohoy.com) and reachesapproximately 5.1 million or 38% of all adults in the SouthernCalifornia marketplace. LATMG also owns and operates California Community News as well as TribuneDirect's west coast division and is part of Tribune Company,one of the country's leading media companies with businesses inpublishing, the Internet and broadcasting.
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