Univision and Fox draw nearly 10 million viewers for Copa America final
Univision’s broadcast of Sunday’s Copa America Centenario final between Chile and Argentina averaged 6.8 million viewers, making it the network’s most-watched soccer match since the 2014 World Cup final.
Fox’s coverage on cable network FS1 drew an average of 2.98 million and a peak of 3.7 million, giving Chile’s penalty-kick victory an average combined audience of nearly 10 million.
Univision said its broadcast out-delivered all NHL games, regular season or playoffs, during the 2015-16 season and was larger than the audience for any Major League Baseball game this season. It was also the most-watched program in its time period, among all viewers, in Los Angeles and the No. 1 program in all time periods Sunday in Los Angeles among viewers 18-49.
Univision’s coverage of Saturday’s third-place match between the U.S. and Colombia was also the top-rated program of the day among all viewers in Los Angeles. For the tournament, Univision’s coverage was watched by 47.7 million viewers on Univision, UniMas and the Univision Deportes Network.
For Fox, Sunday’s audience was the fourth-largest ever for a soccer match on FS1. The three larger audiences were all recorded in Centenario in games involving the U.S. The Argentina-U.S. semifinal on June 21, won by Argentina 4-0, was the most-watched game, drawing an average of 3.29 million viewers.
Twitter: @kbaxter11
