UCLA football fans dance outside the Rose Bowl during a tailgate party. (Stefano Paltera / For The Times)
USC football fans dance on campus during the tailgate party before the Oregon game. (Stefano Paltera / For The Times)
UCLA fans Ashley Fords, left, and Sarah Cox prepare a stylish picnic outside the Rose Bowl. (Stefano Paltera / For The Times)
USC fans gather around the keg before the game. (Stefano Paltera / For The Times)
UCLA fans dance outside the Rose Bowl before the Washington State game. (Stefano Paltera / For The Times)
USC fans give the traditional kick to the pole while leaving the campus tailgate party to go to the Coliseum. (Stefano Paltera / For The Times)
Rich Anderson holds a beer bong for fellow UCLA fans before the USC/UCLA game in 2006. (Damon Winter / Los Angeles Times)
Is that Tommy Trojan? USC fan Andy Ortiz wears a custom-made helmet while commiserating with Oregon fans before the game. (Stefano Paltera / For The Times)
UCLA fans Jenny Ramos and Jose Duarte dance in front of a mariachi band before football game against USC in 2006. (Damon Winter / Los Angeles Times)
USC fans chant anti-UCLA songs before the start of the big game in 2006. (Damon Winter / Los Angeles Times)
UCLA fan Dan Gingerich operates a homemade gas-powered blender at a Rose Bowl tailgate party in 2002. (Robert Gauthier / Los Angeles Times)
USC football fans pay their respects to the beer bong before a game at the Coliseum in 2007. (Axel Koester / For The Times)
