Vegas marketing plan: Go global
Pai gow poker is the game of choice at table at right in Caesars. Players hope the Year of the Ox, which began Jan. 26 and is marked by red lanterns in the table-game area, will be a lucky one for them. (Isaac Brekken / For the Times)
The restaurant Beijing Noodle No. 9 at Caesars Palace hotel in Las Vegas is the right place to get a taste of the Chinese New Year. (Isaac Brekken / For the Times)
The Year of the Ox in Las Vegas is a red-letter event for some patrons around a fountain decorated for the Chinese New Year in Caesars Palace. (Isaac Brekken / For the Times)
The Bellagio hotel’s dancing waters are among the Las Vegas attractions that marketers hope will entertain tourists from 75 countries. (Jae C. Hong / Associated Press)
For visitors from across the nation and around the world, Las Vegas leaves the lights on, 24/7. (Gabriel Bouys / AFP / Getty Images)