Woody Allen might be forever linked to New York, but it was his excursion to the City of Lights that yielded the highest grossing movie in the writer-director's lengthy career. Since opening in limited release May 20, "Midnight in Paris," a time travel rom-com/fantasy that evokes Paris of the 1920s has brought in $50 million in the U.S., and $33 million more abroad. The film worked because the 75-year-old filmmaker recaptured a bit of his mojo with his tale of a Hollywood screenwriter (Owen Wilson) who finds unlikely romance and inspiration during a Parisian vacation. The literary-minded romantic comedy earned almost universally glowing reviews (it has a sky-high 93 rating at Rotten Tomatoes). Distributor Sony Pictures Classics also went out of its way to target adult moviegoers. "You're always thinking where is that older audience?" noted SPC co-president Tom Bernard. "We bought time on the Weather Channel and the Cooking Channel, but we also did buys on a lot of local baseball games, especially on Friday night and Saturday day games, because baseball broadcasts definitely deliver an older audience." The prolific Allen will be back next year with "The Bop Decameron," whose cast includes Jesse Eisenberg, Ellen Page, Penelope Cruz, Greta Gerwig and Alec Baldwin. It is being shot in Rome.
Roger Arpajou / Sony Pictures Classics
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- Midnight in Paris (movie)
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