NBC finally joined TVs chorus of bona fide hit reality (singing) shows with "The Voice," a singing competiton hit that wasn't "American Idol," which ended its first season in late June. The Mark Burnett-produced series was heavy on social media and demonstrated its power by sending contestants climbing up the iTunes singles charts. It averaged 12 million viewers, a feat for the network, which typically struggled in the time period. The series worked because the judges could only hear, not see, contestants during auditions. And all-star judges Adam Levine, Christina Aguilera, Cee Lo Green and Blake Shelton not only mentored talent, they performed (often together) too. Unlike some other singing shows (not naming any names), "The Voice" did not mock its contestants but celebrated their passion and will enjoy a much-anticipated second season premiere that will air in the much-coveted slot after the Super Bowl.
Lewis Jacobs / NBC
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