In the old days, for example, those who purchased Hubbard's Scientology courses were called "students." Today, they are "parishioners." The group's "franchises" have become "missions." And Hubbard's teachings, formerly his "courses," now are described as sacred scriptures.
Canadian authorities learned firsthand how far Scientologists would go to maintain a religious aura.
According to police documents disclosed in 1984, an undercover officer who infiltrated Scientology's Toronto outpost during an investigation of its activities was asked by a church official to don a "white collar so that someone in the (organization) looked like a minister."
For three decades, critics have accused Scientology of assuming the mantle of religion to shield itself from government inquiries and taxes.
"To some, this seems mere opportunism," Hubbard said of Scientology's religious conversion in a 1954 communique to his followers. "To some it would seem that Scientology is simply making itself bulletproof in the eyes of the law. . . ."
But, Hubbard insisted, religion is "basically a philosophic teaching designed to better the civilization into which it is taught. . . . A Scientologist has a better right to call himself a priest, a minister, a missionary, a doctor of divinity, a faith healer or a preacher than any other man who bears the insignia of religion of the Western World."
Joseph Yanny, a Los Angeles attorney who represented the church until he had a bitter falling out with the group in 1987, said Scientology portrays itself as a religion only where it is expedient to do so--such as in the U.S., where tax laws favor religious organizations.
In Israel and many parts of Latin America, where there is either a state religion or a prohibition against religious organizations owning property, Yanny said Scientology claims to be a philosophical society.
In the beginning, Hubbard toyed with different ways to promote his creation.
For a time, he called it "the only successfully validated psychotherapy in the world." To those who completed his courses, he offered "certification" as a "Freudian psychoanalyst."
He also described it as a "precision science" that required no faith or beliefs to produce "completely predictable results" of higher intelligence and better health. Hubbard bestowed upon its practitioners the title "doctor of Scientology."
This characterization, however, landed him in trouble with the U.S. Food and Drug Administration and a federal judge, who concluded in 1971 that Hubbard was making false medical claims and had employed "skillful propaganda to make Scientology . . . attractive in many varied, often inconsistent wrappings."
The judge said, however, that if claims about Scientology were advanced in a purely spiritual context, they would be beyond the government's reach because of protections afforded religions under the First Amendment.
In the United States, it is easy to become a church, no matter how unconventional--you just say it is so. The hard part may come in keeping tax-exempt status, as Scientology has learned.
The U.S. government is constitutionally barred from determining what is and what is not a religion. But, under the law, there is no guaranteed right to tax exemption. The IRS can make a church pay taxes if it fails to meet criteria established by the agency.
A tax-exempt religion may not, for example, operate primarily for business purposes, commit crimes, engage in partisan politics or enrich private individuals. It should, among other things, have a formal doctrine, ordained ministers, religious services, sincerely held beliefs and an established place of worship.
In 1967, the Church of Scientology of California was stripped of its tax-exempt status by the IRS, an action the church considered unlawful and thus ignored. The IRS, in turn, undertook a mammoth audit of the church for the years 1970 through 1974.