A Costco in Simi Valley found itself in a flap this week after a local pastor posted a photo on Twitter showing Bibles at the big-box store labeled as fiction.
"I was completely offended. It's wrong, and I believe that the Bible is real," Shellie Dungan told KTLA-TV.
Word of the fiction label spread quickly on social media, propelling Kaltenbach onto local and national TV broadcasts, including Fox News, which labeled its segment "50 Shades of Fiction?"
For all the brouhaha, Kaltenbach said the discussions the label has sparked have been good for the faith community.
For its part, Costco released a statement to Fox News, saying a distributor had mislabeled a "small percentage" of Bibles before sending them to the store.