Garcetti launches first TV ad of runoff campaign for mayor

Eric Garcetti’s first television ad of the runoff campaign for mayor of Los Angeles touts his record on revitalizing neighborhoods and promises more job training and basic services if he is elected.

The 30-second ad by the city councilman comes less than four weeks before his May 21 election showdown with City Controller Wendy Greuel.

The ad shows scenes of a rehabilitated Hollywood, farmers markets and Garcetti speaking to constituents. A narrator says the councilman has led improvements in Hollywood, Echo Park, Atwater Village and Silver Lake and made his district “No. 1 in job growth in L.A. while lowering violent crime.”

FULL COVERAGE: L.A.’s race for mayor

Garcetti then promises to “make L.A. business-friendly and lead a new commitment to job training.” He adds: “I’ll be a back-to-basics mayor, making sure the taxpayers get their money’s worth along with the services they deserve,” before the narrator signs off with Garcetti’s campaign slogan: “Problem solver. Proven results.”

The ad hits the airwaves about a week after three top Greuel supporters — U.S. Sen. Barbara Boxer (D-Calif.), Laker great Magic Johnson and former Los Angeles Mayor Richard J. Riordan — appeared in a TV spot describing Greuel’s leadership skills.

Another Greuel spot has attacked Garcetti for allegedly hiding his connections to a billboard company and with the oil drilling company that had rights to oil deposits under a Garcetti family property. Garcetti’s camp has said that, at worst, the city councilman was inattentive to how he reported those business interests.

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Twitter: @latimesrainey

james.rainey@latimes.com