Isla Vista rampage: ‘Not One More’ march, rally to be this afternoon

Santa Barbara students, Isla Vista residents and organizers of the Brady Campaign to Prevent Gun Violence will join in a rally and march Saturday to demand that lawmakers take action to prevent future gun violence.

Marchers will assemble at 2 p.m. outside I.V. Deli Mart, the Isla Vista convenience store where on May 23 disgruntled college student Elliot Rodger gunned down his last victim, 20-year-old Chris Michaels-Martinez, before leading police on a car chase and taking his own life.

Rodger, a loner who ranted on videos about his inability to attract women, went on the bloody rampage that left seven dead, including himself, and 13 wounded. All of his victims were UC Santa Barbara students.

Rodger stabbed his three roommates to death and used legally purchased handguns to kill three others. Saturday’s march is meant to show solidarity with those calling for “Not One More,’’ and demanding that leaders take action to prevent further violence.

Michaels-Martinez’s father, Richard Martinez, launched the “Not One More” campaign as he cried in anguish following his son’s death.

Organizers were not specific about what actions they are calling for. Allie Clement, a spokeswoman for the Brady Campaign, said participants would learn about the Brady Campaign and be asked to use a social media tool to register their discontent with current gun laws.

Organizers are asking people to text “Not One More” to 877877. They will receive a reply text that directs them to the offices of federal lawmakers so their voice can be heard, Clement said.