Comedian Felipe Esparza, 43, with his polar bear San Marcos outside his Los Angeles home. He and his cousins grew up with the blankets. They thought everybody did. "When I'd go to Sears with my mom and we didn't see them," he said, "I would think, 'Damn, this store is cheap. How can they not carry San Marcos cobijas?'"
Mel Melcon / Los Angeles Times
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