Emily's List has launched independent spending programs to help two of its endorsed candidates in California, Wendy Greuel and Eloise Gomez Reyes.
Greuel, a former Los Angeles controller and city councilwoman, is running in the crowded June 3 primary field to succeed retiring U.S. Rep. Henry A. Waxman (D-Beverly Hills). Reyes is one of seven candidates vying to replace another retiring House member, Rep. Gary Miller (R-Rancho Cucamonga).
A spokeswoman for Emily's List, which supports Democratic, pro-choice female candidates around the nation, said the organization was committed to "six-figure" programs on behalf of the two congressional candidates.
The programs are financed by Women Vote!, the organization's independent expenditure arm, and, according to federal law, cannot be coordinated with the candidates' campaigns.
To support Greuel, the organization is sending five political mailers to nearly 50,000 Democratic and liberal voters unaffiliated with a political party. Advertising on Pandora Internet Radio started Friday and is aimed at younger women, according to Emily's List spokeswoman Marcy Stech.
Other groups are spending to support the campaigns of two of Reyes' Democratic opponents, Redlands Mayor Pete Aguilar and former Rep. Joe Baca of Rialto, federal records show.
In the 2012 elections, Women Vote! spent nearly $11 million in 22 races and 17 states, Stech said.