People love an underdog. But they always love to back a winner.
That might explain why after Rick Santorum's unlikely surge in Iowa this week, his campaign raked in $2 million in just 48 hours.
A Santorum aide told ABCNews their campaign took in $250,000 in 10 hours through online contributions alone. With his new allowance, Santorum is reportedly making a "major buy" on South Carolina cable ahead of the Jan. 21 primary there.
But to really compete in the big leagues, Santorum and his people know it's going to need more dough. In their view, at least another $2 million more in the next four days, reports The Hill. In a fundraising letter, Santorum goes for the Joe Sestak-esque "It's me against the establishment" approach.
From his letter via The Hill:
“The media elites and the Establishment said we couldn't succeed in Iowa – right up until we did,” he continued. “Now that Iowa is over, they're quick to explain why winning in Iowa doesn't matter. They want you to think Mitt Romney cannot possibly be defeated. Well, guess what? The GOP establishment does not get to decide who our nominee is. The liberal media does not get to decide who our nominee is. You do.”
Reading about Santorum's $2 million fundraising haul, this song immediately came to mind. So, I dedicate this 1933 Ginger Rogers' song to you, sir.